Overview
The Motion Picture Association, founded in 1922, represents some of the boldest and most creative companies in the world. The MPA wanted to reflect that creativity by moving its digital platforms in a more fresh and innovative direction. In addition to providing full-service digital and creative to assist in the day-to-day management of MPA’s digital platforms, Ghost Note was tasked with updating the look and feel of the brand, and increasing audience engagement to advance the MPA’s ultimate goal of enhancing its member studios’ public perception.
Challenge
The MPA serves as the advocate of the film and television industry around the world, however it had a variety of digital properties that needed brand consistency both visually and in messaging – all while portraying a more bold and innovative presence that mirrors the industry it represents.