The Approach

We worked directly with Biden-Harris analysts, pollsters, and field operators to fully understand the household and policy issues of most importance to Black and Brown voters across America. We focused much of our efforts on speaking directly to Black voters in the critical battleground states of Georgia, Wisconsin, Michigan, and Pennsylvania. By fully embracing the data behind the issues most pressing to Black Americans and developing messaging and creative to authentically reflect the dynamism of the Black experience, we were successful in creating real connections with voters.

The Solution

Ghost Note’s dedicated team of copywriters, designers, and content producers worked closely with the Biden-Harris campaign to present clear and compelling content highlighting then-VP Biden’s policy agenda to address the issues facing Black America. Our content spanned across video, infographics, voter testimonials, and more.

We also developed a rapid response team exclusively dedicated to swiftly countering erroneous claims from the Trump campaign.

We entered the engagement believing that there remained an opportunity for the Biden-Harris campaign to more deeply engage Black voters and share a vision for real change for Black America. We’re proud to have contributed to helping make this possible and playing our part in seeing change come to The White House.