Overview
In the second half of 2020, Ghost Note was hired to develop digital strategy and content to truly reflect the interests of Black voters and encourage their participation in likely the most consequential election of any of our lifetimes.
Challenge
Given the deep divides experienced across the Nation and the highly partisan nature of Washington, it’s become very difficult to deliver campaign messages and content that truly break through. And it’s fair to say that the US electorate has never been more polarized than in the general election between Joe Biden and Donald Trump.