In 2019, Ghost Note was hired by globally acclaimed thought leadership organization PopTech to design the brand identity and content strategy for its 2019 conference. Ghost Note conceived the ‘Shift’ theme and created all of the subsequent visual identity components for the event. Since this time, Ghost Note has come onboard as PopTech’s agency of record and developed content to support the shifting landscape sparked by the COVID-19 pandemic.
PopTech is a global network committed to the vanguard of emerging technology, science, exploration and creative expression. Ghost Note was tasked with creating a theme, brand, and content strategy for the organization’s 2019 conference (‘Shift’)