In 2021, Ghost Note was hired by Nike NYC to help lead the design and production of the #AquiMeQuedo campaign for this year’s Puerto Rican Day Parade. Our campaign centered on celebrating the multigenerational story of Nuyorican people and the vibrance of their community.
The challenge was to craft and design a campaign made to feel like the real experiences of Nuyoricans (particularly Gen Zers). From copy drafted by and with these voices in mind to creative and artwork that honored the identities and perspectives of this rich culture, Ghost Note’s focus was on producing work that could only be made for the Puerto Rican people of New York. In this effort, we also collaborated with three Nuyorican creatives and the iconic Puerto Rican organization East Harlem Tutorial Program to tell these stories.