For Brent’s video, we wanted to not only represent Gen-Z’s aspirations to climb the the corporate ladder but also their entrepreneurial values as well. This was shown with one of Brent’s versions interning at one of the top marketing agencies and another owning his own agency.
In the summer of 2022, Ghost Note concepted, scripted and produced two YouTube commercials for Grammarly’s campaign titled “Future You Thanks You”. We were tasked to bring a fresh lens to Grammarly’s visual storytelling, utilizing deep consumer research and Gen-Z humor to create compelling and un-skippable videos. Ghost Note developed a fun, humorous and captivating pair of commercials that to-date have been viewed more than 40 million times.
Grammarly wanted to expand their visual storytelling language – centering humor to drive Gen-Z adoption of the Grammarly product. Through deep research done in partnership with Google, Ghost Note began the journey to develop two distinct, yet connected commercials in support of the Back to School video campaign. We designed two compelling narratives for our lead characters – Brent and Sarai – highlighting the power of Grammarly, while simultaneously remaining lighthearted, fun and engaging. Ultimately our work aimed to drive downloads and use of Grammarly to improve their student grades.