Our work is felt, not just seen because we're

Built for
Feeling

We guide brands to deeper connection through story, strategy, and cultural fluency.

We are students and kin of the subcultures that move culture before others even catch on.

A ghost note in music is felt more than heard. Just like our name, we go deeper that what’s surface, creating work that reverberates from the most authentic expressions of identity, culture, and community.

We co-create with the tastemakers and pioneers of today, people whose lived experiences power potent subcultures. Together, we reduce the burden of translation and build work that resonates far beyond metrics.

How We Define Resonance

Our Values

Strategy Rooted in Lived Experience.

We center real people, not personas, drawing from the truths, dreams, and cultural insights of underrepresented communities to guide every decision with intention.
Platforms Co-Built with Culture.

We collaborate alongside subcultural originators to design platforms that reflect their rhythm, language, and values, not just trends, ensuring authenticity from the inside out.
Cultural Fluency That Earns Trust.

Our approach unlocks deeper connection through embedded community insight and storytelling that resonates, not performs, learning lasting respect across audiences.
Craft That Moves Culture Forward.

We design for long-term resonance,  not quick wins—grounded in care, optimism, and the belief that brands can be forces for meaningful,  sustained impact.