Google Arts & Culture is an online platform through which the public can access high-resolution images of artworks housed in the initiative’s partner museums. The project was launched in 2011 by Google through its Google Cultural Institute, in cooperation with 17 international museums, including the Tate Gallery, London; the Metropolitan Museum of Art, New York City; and the Uffizi, Florence.
In 2018, Ghost Note was hired by Google to ideate, design and launch an interactive, memorable exhibit for the first Google Arts & Culture Popup held in the United States at the 2018 National Urban League Conference.
Drawing on traditions of storytelling and community, our experiential team designed a space to facilitate seamless discovery, exchange of ideas, and collaboration. An open floor plan allowed visitors to wander, explore, and engage organically with Google technologies and featured content and thought leaders. A fractured exterior perimeter provided any passersby with multiple sight lines into the key features and components within the space.
Working with Google, we incorporated a series of interactive components into the Popup including touchscreens featuring new Google Arts & Culture Black History content, Google Art Camera, and a Google Cardboard 360º VR experience allowing visitors to tour Madam CJ Walker’s estate and Selma, Alabama.
The Pop-up was officially opened during a ribbon cutting event on the first day of the conference, which included music by a youth orchestra band, spoken word, and remarks from NUL President, Marc Morial and various Google executives.