We’ve all been there: Someone offers you a bulky, bright orange life vest and you politely decline. You know how to swim, you tell yourself. Plus, it would look pretty dorky.
But according to the the United States Coast Guard, 82 percent of people who drowned in 2013 weren’t wearing a life preserver. The World Health Organization estimates that 370,000 people drown every year.
A handy piece of wearable technology aims to reduce that number by changing the image of — and your attitude toward — life preservers.